Chevrolet released a new advertisement that showcases the impressive Durabed in the 2019 Chevrolet Silverado 1500. The “Real People, Not Actors” ad highlights the integrity and functionality of this new pickup bed by having real people comment on the truck.
The ad begins in a warehouse at night, with the only light shining down on the 2019 Silverado 1500. A host leads a group of participants to the Durabed, where people describe the bed as “sturdy” and “huge.” The Durabed is lit up by the available LED bed lighting, showcasing the lighting’s power, with a participant even remarking that it “lights up the entire bed.”
Another feature emphasized in the spot is the 120-volt outlet that’s built into the Durabed. Once a chord plugs into the outlet, other lights come on in the warehouse, revealing the eight trims of the Silverado 1500. It’s a unique way of both showing the effectiveness of the outlet and the huge amount of trims.
We at Vann Gannaway Chevrolet are proud to offer the 2019 Chevrolet Silverado 1500 on our lot. Stop by for a test drive to check out the Durabed and other great features.